As the Canucks are getting ready to launch their new logo and jersey, let me share a little story about their previous jersey launch.
I joined a small software company in 1997, replacing a guy who went to a big game development studio. It was all in good terms and this developer was in touch with the few of us. A few days before the jersey launch one of my colleagues received a email from this guy with the Canucks whale logo in an attachment. This ex-colleague was not on the hockey team but somehow got hold of the logo. We were admiring the logo and another colleague came by, saw the picture, called his girlfriend and forwarded the email over to her. This person worked for CKVU and it was a matter of minutes when Don grabbed hold of the picture and ran a story at their six o'clock news.
So this little company played a pivotal role in leaking on the logo last time.